A CRM built for dealers
Here at Nodal, we build bespoke CRM systems for dealers. Your stock, your website and every enquiry are linked in one system, so you know who's interested in what and no buyer slips through.
We work with dealers of cars and vans, HGVs and trailers, plant and machinery, agricultural equipment, motorbikes and caravans. We're based in Preston, Lancashire.
Sound familiar?
- Enquiries come in by phone, email, WhatsApp and listing sites, and it's hard to see them all in one place.
- Nobody's sure who has already spoken to a buyer, or what was offered.
- Your stock list lives in a spreadsheet, and the website is often out of date.
- Buyers who didn't buy this time are never followed up when the right stock comes in.
- General-purpose CRMs don't understand stock, so you end up running two systems.
What we build into your CRM
Your stock, in one place
Every unit with its details, photos, price and status, from arriving in stock to reserved and sold.
Enquiries linked to stock
Each enquiry is attached to the unit the buyer asked about, so anyone on the team can pick up the conversation.
A website that updates itself
Your stock pages come from the same system, so the website shows what's really available.
Follow-ups that happen
Reminders to chase buyers, and a list of who's looking for what, so you can call them when the right stock arrives.
Deals and paperwork
Track offers, part exchanges, deposits and sales, with the paperwork you use today.
Phone, email and WhatsApp
Calls and messages are logged against the right buyer, and your whole team is included with no per-user fees.
Why bespoke?
Every dealer runs things a little differently, from how you price and take deposits to how you handle part exchanges. Here at Nodal, we build your CRM around the way you already work, rather than asking you to fit a general system. Read more about bespoke CRM systems.
How it works
- Request a call. Tell us a little about your business and we'll reply the same day.
- We talk it through. We'll email you a time for a call within two working days.
- You get a fixed quote. If it looks like a good fit, we'll send you a fixed price before any work starts.
- The planning day. We spend a day on your site, or over video, seeing how stock and sales run.
- We build it. Four to eight weeks, and you can follow progress in your customer portal.
- You go live. We bring your stock and customers across and show your team how it works.
Common questions
Can our stock list go on our website?
Yes. We can build your stock pages from the same system your team uses, so when a vehicle or machine is added, reserved or sold, the website updates too.
Can it link to the sites we advertise on?
Often, yes. Many listing sites and data providers offer a way to connect. We check what yours offer when we talk, and include any cost in your fixed quote.
Can you bring in our existing stock and customer records?
Yes. We can import spreadsheets and exports from most systems, so your stock and customers are there from the first day.
How much does it cost?
Our website and CRM package starts from £5,000 to build, then from £200 a month for hosting, updates, backups and small changes, with no per-user fees. You'll get a fixed quote before any work starts.
Tell us how your business runs today.
Request a call and we'll reply the same day. We'll then email you a time for a call within two working days, at a time that suits you. There's no charge and no obligation.